{"id":311,"date":"2019-09-16T13:53:50","date_gmt":"2019-09-16T13:53:50","guid":{"rendered":"https:\/\/digitouest.fr\/?page_id=311"},"modified":"2019-10-08T07:22:42","modified_gmt":"2019-10-08T07:22:42","slug":"strategie-reseaux-sociaux","status":"publish","type":"page","link":"https:\/\/digitouest.fr\/?page_id=311","title":{"rendered":"Strat\u00e9gie Pr\u00e9sence Web"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"311\" class=\"elementor elementor-311\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a247e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a247e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-637b22a\" data-id=\"637b22a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ad5be8 elementor-widget elementor-widget-image\" data-id=\"5ad5be8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"6000\" height=\"4000\" src=\"https:\/\/digitouest.fr\/wp-content\/uploads\/2019\/09\/pr\u00e9sence-en-ligne.jpg\" class=\"attachment-full size-full wp-image-420\" alt=\"\" srcset=\"https:\/\/digitouest.fr\/wp-content\/uploads\/2019\/09\/pr\u00e9sence-en-ligne.jpg 6000w, https:\/\/digitouest.fr\/wp-content\/uploads\/2019\/09\/pr\u00e9sence-en-ligne-300x200.jpg 300w, https:\/\/digitouest.fr\/wp-content\/uploads\/2019\/09\/pr\u00e9sence-en-ligne-768x512.jpg 768w, https:\/\/digitouest.fr\/wp-content\/uploads\/2019\/09\/pr\u00e9sence-en-ligne-1024x683.jpg 1024w\" sizes=\"(max-width: 6000px) 100vw, 6000px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">SEO, SEA, Site Web, Fiche GMB<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec3a039 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec3a039\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-487704f\" data-id=\"487704f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48011fd elementor-widget elementor-widget-heading\" data-id=\"48011fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gie pr\u00e9sence web<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8cd529 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8cd529\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c0e32a\" data-id=\"3c0e32a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19fc05b elementor-widget elementor-widget-heading\" data-id=\"19fc05b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><br>Pourquoi une pr\u00e9sence en ligne?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d742fc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d742fc9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d023534\" data-id=\"d023534\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a261554 elementor-widget elementor-widget-text-editor\" data-id=\"a261554\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\">La mont\u00e9e en puissance d&#8217;internet fait de la pr\u00e9sence en ligne un \u00e9l\u00e9ment incontournable de la strat\u00e9gie marketing que doit mener toute entreprise ou organisation. Quelques chiffres en France * :<\/span><\/p><ul style=\"list-style-type: disc;\"><li><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\">92% des Fran\u00e7ais utilisent internet soit plus de 60 Millions de personnes<\/span><\/li><li><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\">58% d&#8217;utilisateurs sur les m\u00e9dias sociaux soit 38 Millions d&#8217;actifs<\/span><\/li><li><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\">50% de la population utilise le mobile soit 33 Millions de personnes<\/span><\/li><\/ul><p><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\">*Source we are social 01\/2019<\/span><\/p><p><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><strong>Pour rester en contact d&#8217;un large public et d&#8217;un plus grande client\u00e8le, il est primordial d&#8217;exister en ligne.<\/strong>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5716b44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5716b44\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-985714d\" data-id=\"985714d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4d8643 elementor-widget elementor-widget-image\" data-id=\"d4d8643\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/digitouest.fr\/wp-content\/uploads\/2019\/09\/Utilisation_d_internet_en_France_janvier2019_source_Wearesocial-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-425\" alt=\"\" srcset=\"https:\/\/digitouest.fr\/wp-content\/uploads\/2019\/09\/Utilisation_d_internet_en_France_janvier2019_source_Wearesocial-768x432.jpg 768w, https:\/\/digitouest.fr\/wp-content\/uploads\/2019\/09\/Utilisation_d_internet_en_France_janvier2019_source_Wearesocial-300x169.jpg 300w, https:\/\/digitouest.fr\/wp-content\/uploads\/2019\/09\/Utilisation_d_internet_en_France_janvier2019_source_Wearesocial.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3536bcb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3536bcb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b594cd\" data-id=\"2b594cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fab0dfc elementor-widget elementor-widget-heading\" data-id=\"fab0dfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><br>Qu'est-ce que la pr\u00e9sence en ligne?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fac01e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fac01e8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25ca393\" data-id=\"25ca393\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7139e55 elementor-widget elementor-widget-text-editor\" data-id=\"7139e55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avant de se lancer, il faut imp\u00e9rativement d\u00e9finir le sens que l&#8217;on souhaite donner \u00e0 sa pr\u00e9sence &#8220;online&#8221;, client\u00e8le type (persona), cible de votre produit ou service, cr\u00e9er ou renforcer le lien avec vos clients ou prospect&#8230;\u00a0Il est important de r\u00e9pondre \u00e0 chacune de ses questions.<br \/>La seconde d\u00e9marche consiste \u00e0 chercher le moyen d&#8217;entr\u00e9e en contact avec votre ou vos cibles, site vitrine, site e-commerce, annuaire en ligne, r\u00e9seaux sociaux, blog, forum&#8230;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a877a5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a877a5a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a715ef\" data-id=\"3a715ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-565b7f8 elementor-widget elementor-widget-heading\" data-id=\"565b7f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">En quoi une pr\u00e9sence en ligne d\u00e9veloppe votre image et\/ou favorise votre business ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9eb0ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9eb0ec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a98e8d\" data-id=\"1a98e8d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-413c230 elementor-widget elementor-widget-text-editor\" data-id=\"413c230\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><span style=\"font-size: 16px;\">\u00a0<\/span><span style=\"font-size: 12pt; color: #737f85; font-family: 'Droid Sans';\">Il y a de nombreuses possibilit\u00e9s d&#8217;atteindre sa cible, toutes ces d\u00e9marches vous permettront d&#8217;\u00eatre r\u00e9f\u00e9renc\u00e9 par les <\/span><strong style=\"font-size: 12pt; color: #737f85; font-family: 'Droid Sans';\">moteurs de recherches<\/strong><span style=\"font-size: 12pt; color: #737f85; font-family: 'Droid Sans';\"> (indexation par les robots) et pouvoir ainsi ressortir lorsqu&#8217;un internaute fait une recherche.<\/span><\/div><p><span style=\"font-size: 16px;\">L&#8217;objectif est multiple, se faire connaitre, transformer vos prospects en clients, fid\u00e9liser votre client\u00e8le, recueillir l&#8217;avis des consommateurs&#8230;<\/span><\/p><p><strong><span style=\"font-size: 16px;\">DigitOuest vous accompagne dans cette d\u00e9marche, construisons ensemble votre strat\u00e9gie.<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad8a763 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad8a763\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2991d5a\" data-id=\"2991d5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9c3d2b elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d9c3d2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/digitouest.fr\/?page_id=257(ouvre%20un%20nouvel%20onglet)\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SEO, SEA, Site Web, Fiche GMB Strat\u00e9gie pr\u00e9sence web Pourquoi une pr\u00e9sence en ligne? La mont\u00e9e en puissance d&#8217;internet fait de la pr\u00e9sence en ligne un \u00e9l\u00e9ment incontournable de la strat\u00e9gie marketing que doit mener toute entreprise ou organisation. Quelques chiffres en France * : 92% des Fran\u00e7ais utilisent internet soit plus de 60 Millions [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-311","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/digitouest.fr\/index.php?rest_route=\/wp\/v2\/pages\/311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitouest.fr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digitouest.fr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digitouest.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitouest.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=311"}],"version-history":[{"count":17,"href":"https:\/\/digitouest.fr\/index.php?rest_route=\/wp\/v2\/pages\/311\/revisions"}],"predecessor-version":[{"id":499,"href":"https:\/\/digitouest.fr\/index.php?rest_route=\/wp\/v2\/pages\/311\/revisions\/499"}],"wp:attachment":[{"href":"https:\/\/digitouest.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}