{"id":389,"date":"2019-09-19T09:48:00","date_gmt":"2019-09-19T09:48:00","guid":{"rendered":"https:\/\/digitouest.fr\/?page_id=389"},"modified":"2019-10-15T08:43:12","modified_gmt":"2019-10-15T08:43:12","slug":"strategie-reseaux-sociaux-2","status":"publish","type":"page","link":"https:\/\/digitouest.fr\/?page_id=389","title":{"rendered":"Strat\u00e9gie R\u00e9seaux Sociaux"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"389\" class=\"elementor elementor-389\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-867d576 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"867d576\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8edaefe\" data-id=\"8edaefe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d7ae00 elementor-widget elementor-widget-image\" data-id=\"0d7ae00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/digitouest.fr\/wp-content\/uploads\/2019\/10\/Strategie_Reseaux_Sociaux-1024x683.jpg\" class=\"attachment-large size-large wp-image-509\" alt=\"\" srcset=\"https:\/\/digitouest.fr\/wp-content\/uploads\/2019\/10\/Strategie_Reseaux_Sociaux-1024x683.jpg 1024w, https:\/\/digitouest.fr\/wp-content\/uploads\/2019\/10\/Strategie_Reseaux_Sociaux-300x200.jpg 300w, https:\/\/digitouest.fr\/wp-content\/uploads\/2019\/10\/Strategie_Reseaux_Sociaux-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ce304a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ce304a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f04245\" data-id=\"4f04245\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56a74ae elementor-widget elementor-widget-heading\" data-id=\"56a74ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gie R\u00e9seaux Sociaux<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9135428 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9135428\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2010f86\" data-id=\"2010f86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5836b1d elementor-widget elementor-widget-text-editor\" data-id=\"5836b1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les usages professionnels des r\u00e9seaux sociaux croissent chaque ann\u00e9e, cr\u00e9ation des pages entreprise sur Facebook, Twitter, Instagram, blog d&#8217;entreprise ou prospection sur les r\u00e9seaux sociaux professionnels. Peu importe, ils sont devenus des lieux d&#8217;\u00e9coutes<strong>,<\/strong> des places de diffusion, des lieux d&#8217;\u00e9changes entre entreprises ou institution et un individu ou groupe d&#8217;individus. Beaucoup de questions subsistent au sujet de leur utilit\u00e9 pour les entreprises. <strong>Avant de se lancer sur un r\u00e9seau il est important de se poser plusieurs questions<\/strong>.<\/p><p>Pour \u00eatre efficient, <strong>il est primordial de savoir comment les choisir et par quel biais les investir<\/strong>. La m\u00e9thode du QQOCP (Quoi, Quand, Ou, Comment, Pourquoi) permet de r\u00e9pondre \u00e0 toutes les interrogations n\u00e9cessaires \u00e0 votre positionnement.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e044019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e044019\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7092cc\" data-id=\"f7092cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a4af31 elementor-widget elementor-widget-heading\" data-id=\"9a4af31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment publier sur les R\u00e9seaux Sociaux ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3da80ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3da80ad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b1acef\" data-id=\"8b1acef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c385bee elementor-widget elementor-widget-text-editor\" data-id=\"c385bee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quelques r\u00e8gles simples :<\/p><ul><li>Pour les entreprises, adopter \u00e0 la fois un <strong>ton professionnel<\/strong> et <strong>d\u00e9contract\u00e9<\/strong>.<\/li><li><strong>Ecrire des textes courts<\/strong>, notre capacit\u00e9 d&#8217;attention est de 8 secondes et nous sommes de plus en plus sollicit\u00e9s par des notification ou par des messages publicitaires.<\/li><li>Adopter une communication qui correspond \u00e0 votre entreprise.<\/li><li>Structurer vos messages, une bonne m\u00e9thode pour cela : <strong>AIDA<\/strong>, acronyme \u00e0 retenir.<ul><li><strong>A<\/strong>ttention : Capter l&#8217;Attention de ma cible<\/li><li><strong>I<\/strong>nt\u00e9r\u00eat : Susciter l&#8217;Int\u00e9r\u00eat avec des faits, des affirmations&#8230;<\/li><li><strong>D<\/strong>\u00e9sir : Faire na\u00eetre le D\u00e9sir en faisant appel \u00e0 ses \u00e9motions.<\/li><li><strong>A<\/strong>ction : Inciter l&#8217;Action.<\/li><\/ul><\/li><li>Terminer par un<strong> appel \u00e0 l&#8217;action<\/strong> ou \u00e0 la r\u00e9action, cela se concr\u00e9tise soit par :<ul><li>Une question (directe ou indirecte)<\/li><li>Un verbe d&#8217;action (taguez, cliquez, postez&#8230;)<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c2aa6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c2aa6b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1170bf1\" data-id=\"1170bf1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26ef1ed elementor-widget elementor-widget-heading\" data-id=\"26ef1ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quand publier sur les R\u00e9seaux Sociaux ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a4a026 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a4a026\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17e7920\" data-id=\"17e7920\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25689a3 elementor-widget elementor-widget-text-editor\" data-id=\"25689a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les meilleurs moments de publication sur les R\u00e9seaux Sociaux d\u00e9pendent de votre secteur d&#8217;activit\u00e9 et de votre cible.<\/p><p>Plusieurs questions que vous devez vous poser avant de vous lancer :\u00a0<\/p><ul style=\"list-style-type: disc;\"><li>A quel moment vos cibles se connectent-elles ?<\/li><li>Quelles sont les habitudes de votre audience ?<\/li><li>Quand publient vos concurrents ?<\/li><li>A quelle heure interagissent vos cibles ?<\/li><li>Dans quels pays vos clients se trouvent vos clients ?\u00a0<\/li><\/ul><p>Inspirez-vous \u00e9galement des statistiques de vos pages (Nombre de consultations, horaires, sujets&#8230;). Cependant chaque r\u00e9seaux \u00e0 ces sp\u00e9cificit\u00e9s, il est important de connaitre les grandes lignes afin d&#8217;optimiser vos publications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-197e32f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"197e32f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab1e53e\" data-id=\"ab1e53e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af3fe43 elementor-widget elementor-widget-heading\" data-id=\"af3fe43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Et apr\u00e8s ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a328986 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a328986\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dac55d5\" data-id=\"dac55d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4043f47 elementor-widget elementor-widget-text-editor\" data-id=\"4043f47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le meilleur moment pour publier sur Facebook n&#8217;est pas forc\u00e9ment le m\u00eame moment que pour publier sur Twitter. Afin de mesurer la pertinence de vos publications vous pouvez utiliser des outils de mesures. Analysez \u00e0 quels moments vos posts obtiennent le niveau d&#8217;engagement le plus \u00e9lev\u00e9. Chaque plateforme poss\u00e8de un outil statistique qui vous permettra d&#8217;ajuster votre strat\u00e9gie.<\/p><p><strong>DigitOuest vous accompagne dans votre d\u00e9marche, construisons ensemble votre strat\u00e9gie et votre calendrier \u00e9ditorial.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f27f760 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f27f760\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6353a0\" data-id=\"d6353a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57ac4ee elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"57ac4ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/digitouest.fr\/?page_id=257(ouvre%20un%20nouvel%20onglet)\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Strat\u00e9gie R\u00e9seaux Sociaux Les usages professionnels des r\u00e9seaux sociaux croissent chaque ann\u00e9e, cr\u00e9ation des pages entreprise sur Facebook, Twitter, Instagram, blog d&#8217;entreprise ou prospection sur les r\u00e9seaux sociaux professionnels. Peu importe, ils sont devenus des lieux d&#8217;\u00e9coutes, des places de diffusion, des lieux d&#8217;\u00e9changes entre entreprises ou institution et un individu ou groupe d&#8217;individus. Beaucoup [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-389","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/digitouest.fr\/index.php?rest_route=\/wp\/v2\/pages\/389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitouest.fr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digitouest.fr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digitouest.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitouest.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=389"}],"version-history":[{"count":7,"href":"https:\/\/digitouest.fr\/index.php?rest_route=\/wp\/v2\/pages\/389\/revisions"}],"predecessor-version":[{"id":516,"href":"https:\/\/digitouest.fr\/index.php?rest_route=\/wp\/v2\/pages\/389\/revisions\/516"}],"wp:attachment":[{"href":"https:\/\/digitouest.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}